Create The Perfect Facebook Page For Your Sports Club
Facebook is the most globally used network, with more than 2.13 billion monthly active users. Facebook is an excellent platform for clubs and associations, giving you the chance to connect with your target audience and enable people to keep in touch with your club on a global scale.
In this article, we’ve put together some great pointers that give you direction on where to start to create the perfect Facebook page for your sports club.
Whether you’re looking for a hand with creating your page or even posting, we’ve experimented with different Facebook marketing tips to share with you.
If you’re not creating a Facebook page with a strategy to get your club noticed and build its following from the get-go, the chances of actually generating leads and new members from it are pretty slim.
For example, you can’t just choose any old profile or cover photo; you must select one that’s the right dimensions, high resolution, and adequately represents your brand. This may sound like common sense, but rest assured, there is more.
Take a look at some of our favourite tips and put your Facebook business page on the path to success from day one:
1. Create Your Facebook Page
Let’s begin by creating your actual Facebook page – open this link to get started: How To Set Your Clubs Facebook Page in 5 Minutes here
2. Upload Eye-Catching Profile & Cover Photos
Start by uploading your clubs profile photo, and we recommend that you use a high-quality version of your clubs logo here. If you’re club already has other social media accounts, you should use the same profile photo across all of them for consistency. This makes it easier for people to find and recognize you across all social networks.
People are going to see your profile photo whenever you post something, reply to a comment, etc., so it needs to be something easily associated with your club.
Next, you need to upload a cover photo. The cover photo appears across the top of your page and is a great way to provide a visual image to promote your club, which draws attention and grabs the emotions of your visitors.
Keep in mind the cover photo is one of the first things someone is going to see when they land on your page, so you need to make a good impression here.
You can use this to promote your club, change it based on holidays, member registration or events but whatever you do, it needs to convey a message in line with your clubs overall marketing strategy.
Here is an excellent example of a cover photo – they are showcasing a few of their products in a clear and concise manner, as well as an offer that makes them stand out from the crowd in their industry and grabs your attention as soon as you land on their page:
you can find out a much more in-depth article on facebook cover pictures on Hubspot
Here are essential dimensions to keep in mind when designing your profile and cover photos:
Dimensions are 170×170 pixels on computers and 128×128 pixels on smartphones. Profile photos will be cropped to fit a square.
Dimensions are 851×315 pixels on computers and 640×360 pixels on smartphones. The minimum size is 399×150 pixels, but high resolution is your goal here, so we say go for the maximum size for optimum results.
If your profile and/or cover photos are going to include logos or text, Facebook recommends using a PNG file for better results.
You can use some great editing tools and apps to create the perfect profile and cover photos, such as Fotor or Canva. Or consider hiring a designer if graphic design is not your forte and you want to make an impact.
You can even use a video and use it as your cover image, have a look at this one from Total Hockey
3. Fully Complete Your About Section
Now that you have created your clubs Facebook page, it’s time to complete your About section thoroughly so you can provide the best experience to those visiting your page.
To do so, click on About on the left-hand side, and you’ll be able to edit the following sections:
- Username – this is an important one. Enter a custom username for your page, making it easier for people to find and visit your page on Facebook. Typically you will enter your clubs name here – if it’s taken, try adding something to the end such as your sport. For example, our username is “ClubAndCoach”, which then gives us a custom URL for our Facebook page of https://www.facebook.com/ClubAndCoach.
- Contact Info – enter your website, email address, and even links to other social media accounts. The more contact information you have, the better.
- Start Date – enter when your company was founded, opened, etc. to give people an idea of how long you’ve been established.
- Business Details – if applicable to your club, choose a price range and the type of parking available at your business.
- Hours – click on Edit Page Info on the About page then Hours to enter when your club is open.
- Menu – Does your club have a restaurant/bar/cafe? Take advantage of this section and add your menu!
- About – you have 255 characters to blow people away with what makes your club different from the rest, so use this space wisely!
- Story – take advantage of this section to tell people the ethos of your club, what it stands for and what its values are. In other words, lay out your mission statement.
4. Customize Your Call-To-Action Button
However, other options are also available, such as Book Now, Contact Us, Shop Now, and Watch Video. The call-to-action button is front and centre given its location just below your cover photo, so take advantage of this to draw the attention of people visiting your Facebook page and drive traffic to something of value. Other buttons may be available if you are creating club adverts, as well.
To customise your call-to-action button, just click on the button and a field will open up with options to choose your button and website where you want to drive traffic. For example, if you choose Sign Up, you could take them to the registration page on your website for membership or other services the club offers.
5. Assign Page Roles.
Social Media marketing, and in particular Facebook marketing, should be a team effort within your club. So, you’ll want to get ahead of the game by setting up access for everyone who will be involved, this way they’ll all be ready to hit the ground running and get to work on growing your newly created Facebook page!
Here are the available roles:
- An Admin – this person has total access to your Facebook page (the same access you do, as you are an admin by default).
- An Editor – this person can send messages, publish as your page, respond to and delete comments, create ads, see which admin created a post or commented on a post, view insights, respond to and delete Instagram comments, and edit Instagram account details from the page.
- A Moderator – this person can messages, respond to and delete comments, create ads, see which admin created a post or commented on a post, view insights, and respond to Instagram comments.
- An Advertiser – this person can create Facebook ads, view insights and see which admin created a post or commented on a post.
- An Analyst – this person can view insights and see which admin created a post or commented on a post.
- A Live Contributor – this person can go live on the page from a mobile device.
To assign page roles, click on “Settings” then “Page Roles” on the left-hand side. You can then assign page roles by either typing their name or email into the text box and selecting the position you wish to assign to each person.
For live contributors, however, you must be Facebook friends with that person to assign them that page role. Should you need to remove a page role in the future, you would do so from this same section.
As a general rule of thumb, please only give those access to your Facebook page who absolutely need it. You don’t want to end up in a situation where posts are being published that do not align well with the overall message of your club because of a mishap with who was given page role access to your page.
Make sure everyone being added has gone through proper social media training and that you have a social media policy in place to protect both your company and your employees. Not familiar with social media policies?
6. Time To Publish Your Very First Post
Now that your page is entirely set up, it’s time to start publishing content! How exactly do you make your page look attractive to new visitors? By posting fresh content on a consistent basis.
Whether that be a status update, a link to your most recent match report, a video, a photo, and so on, fresh content is what keeps people interested in your page and coming back time and time again.
One thing to keep in mind when publishing your content is to include visuals as often as possible. People love visual content. In fact, posts with images on Facebook receive 2.3X more engagement than those with only text. Engagement is the name of the game, so keep this in mind and utilize images, infographics, videos, etc. whenever you can.
Source – Buzzsumo
Exciting times are ahead! Your Facebook page is now fully set up and optimised, and you’re ready to start publishing content and dominating the world of Facebook marketing!
Facebook can deliver powerful results for your club and be a driving force of your overall digital marketing strategy. But, if you’re interested in a few more tips on how to start growing your following on Facebook, spend a few more minutes reading on…it’ll be worth it!
Tips For Growing Your Clubs Facebook Following
Have you ever received an invite to a newly created Facebook page, only to check it out and see it’s a blank slate with no content posted yet? That’s a bit of a bummer, and why you should avoid doing this.
Before you start directing any traffic to your page, you want to have some content on there, so people have something to look at when they arrive, to help get a feel for your club and what you do. So before you proceed to the next step and invite your Facebook friends to your page, make sure you have a few pieces of content published for them to browse through.
And make sure they are solid posts – not all promotional. Promotional material or advertising should make up no more than 20% of what you post – the other 80% should be content that provides actual value to your target audience. Think of it this way – would you keep watching a TV station if it was 24/7 adverts? Probably not, so don’t use your Facebook page for 24/7 selling.
We recommend that you pull together a few albums of photos, for example of games, old…sorry past players, your youth sections games. These always are good for traffic and sharing later.
Invite Your Facebook Friends To Like Your Page
Now that you’ve got some content for your fans to read when they check out your page, it’s time to invite them. Facebook has a feature built into business pages enabling you to invite your friends to like the page. To use this feature, below your cover photo, click on the button with the three dots then Invite Friends:
You can choose to invite all of your friends, specific friends, or drill down and select particular friends based on location, recent interactions, groups you’re in together, workplace, etc.
Think about who would be interested in your clubs page, does an old friend from school who live miles away and never played your sport really going to be interested?
Once you’ve selected your friends, they will receive a direct message with an invitation to your page.
Embed & Promote Your Facebook Page On Your Website
Your website can be one of your best sources of traffic for your Facebook page. People nowadays instinctively look for links to social media websites when visiting any website, so be sure to promote your Facebook page on your website. You’re likely already driving traffic to your website from various sources, so it makes perfect sense to capitalise on that traffic.
Of course, you can add a Facebook icon to your website and link it back to your Facebook page, or you can take advantage of the Facebook Page Plugin
The plugin gives your visitors the ability to like and share your page without having to leave your website, which is a nifty feature to have at your disposal.
Use Your Email Signature To Promote Your Facebook Page
Think about it for a second…how many emails does your secretary send out on a daily basis? Dozens? Hundreds? That’s a perfect opportunity for you to be promoting your Facebook page, along with your website and any other social media networks you have a presence on.
If you are stuck on ideas then you could use Email Signature Rescue They have hundreds of templates and ideas
Here is a link to some email signature ideas, along with an example we think is pretty cool and draws attention to this person’s social media presence:
What Type Of Content To Post & The Best Time To Post It
You want to post content that provides value to your target audience. And, of course, your goal is for that content to generate engagement. If your audience feels the content is valuable, that increases the chances of them sharing that content, which will help you grow your fan base.
As we mentioned above, you should include visual content as much as possible, as posts with some form of visual content receive 2.3X more engagement than posts without visual content.
With that in mind, in addition to visual content posts (photos, infographics, videos, results, fixtures, fun facts, etc.), these posts tend to perform well on Facebook, as well:
- Posts Answering Fan Questions
- Up Coming Fixtures
- List Posts
- Match Reports
When is the best time to publish all of these posts? If you do a Google search, you’re likely to get a different answer from each website you visit.
That said, CoSchedule pulled from a wide variety of different sources (QuickSprout, KISSmetrics, The Huffington Post, etc) and this was the result for Facebook:
You should experiment, however, to see what works best specifically for your Facebook page. While the above may be a good general guideline to follow, your results may be completely different.
If you use a platform like Coschedule, Hootsuite or Social Pilot their tools take the guesswork out of optimisation and show you when your followers are responding best to the content you post on Facebook, which you can then use to put a posting schedule together.
Promote your content
As you will be aware, Facebook recently changed its algorithm to change the priorities of your newsfeed to those of your family, friends and groups.
Facebook CEO Mark Zuckerburg wrote
“You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”
As Facebook rolls out these changes, businesses and their pages will most likely see a significant decrease in organic reach. Users will also probably spend less time on Facebook, though Zuckerberg hopes the time they do spend on the platform will be “time well spent.” This means news feeds will likely start to show more pictures of your uncle’s dog and fewer click bate articles
What this means for your clubs page is that you are going to have to promote your content…and pay for the pleasure.
This isn’t all bad and doesn’t have to cost a fortune. You can promote articles by boosting them to very targeted audiences for as little as a £1 per day.
You can go a step further and set up your Facebook business account and step it up. Here we have an article on what it is and how it can help your club get new members.
Tell us how you get on, share your page with us or let us know if we have missed anything.