52 FREE Tips To Develop Your Club in 2018 | Part 2
Hi and welcome back,
Last week we gave you the first 26 Tips of our 52 Tips for club development. We focussed on “Old School” things that you can do to develop your club. This week our focus is on the modern use of social media and the web to help develop your club.
Remember, these don’t all have to be done at once, we have purposely set these out so that you can do one per week in 2018.
27. Create & use a twitter account
Twitter is known as a business-friendly social media platform because it’s a great way to start engaging with others online while giving your clubs brand personality. Its’ also a great way to keep everyone up to date with live scores, breaking news or live event updates. Twitter now has increased its character count from 144 to 280, so you can get more in. There are some Twitter etiquette which is if you wouldn’t say it to the person’s face to face, don’t tweet it.
28. Create a Facebook Page
Facebook Business Pages are an excellent way for your club to be on Facebook and avoid common safeguarding/Facebook Terms and Conditions issues that using a Personal Page has. Post interesting updates to keep your clubs members and fans updated. Don’t spam and don’t self-broadcast. Facebook has possibly the best way to target your audience (Facebook Ads), so spend a little monthly budget to ‘boost’ posts to specific audiences….its proven to be very cost effective.
29. Update your social media profiles
Social media profiles are your first point of contact with prospective members, parents and potential sponsors. Ensure that all of the information on the front page of Twitter, Facebook, Instagram, Snapchat and more is correct. Also, include pictures.
30. Bring together all of your social media accounts
Make sure you have links, to and from your website, via icons, to all your social media platforms. Make sure everything links up and don’t forget to include them in all your fliers and posters.
31. Include personality on your social media profiles
People don’t want to talk to machines; people want to talk to people, its SOCIAL media after all. Add a photo of a real person/team/place to your social media profiles and don’t always shout about your club. Instead, don’t be afraid to show the real side of your club…. and don’t forget to have a bit of banter with your rivals (have a picture of a twitter banter)
32. Get a QR Code
QR codes have been around for a while, they are a marketing gadget that is easy to use. QR is short for ‘Quick Response’, and they are simple barcodes that allow people with smartphones to access a website by scanning them. Get one for your club and put them on all marketing materials
33. Advertise using Facebook
Facebook Ads are a fantastic way to promote your club online, particularly if you’re targeting a local market. With Facebook Ads, You can use the area, sex, age and even relationship status of people your club would like to target and create a bespoke campaign just for them. What’s more, you can measure and evaluate your investment, so you know what does and doesn’t work for next time.
34. Create videos
Video content on both social media and websites are incredibly popular and helps to make your club more engaging. It also now ranks higher on Facebook than posts. Create ‘how to’ videos or even show people your team and your clubhouse. Videos help to build that essential trust.
35. Make Lists on Twitter
Using Twitter, you can make lists that are a great way to attract the attention of influencers in your sport or area who might return the favour. Like all social media, be generous and build useful relationships on Twitter to help get your name in front of the right people.
ON THE WEB
36. Make the most of your staff & committee email signatures
Link everything up by adding links to your website and social media accounts from their email signature. Add your logo and even consider adding your club slogan. Remind people why you’re so great
37. Write a blog
A blog could be as simple as an update of what your club has been up to this week, or the match reports. These are great opportunities to not only extend your digital marketing strategy by creating a whole range of long-tail keywords, SEO-wise. They’re also an excellent opportunity to show off your clubs expertise while building trust. Keep your blog updated with quality content and both Google and web visitors will love you for it. An idea is to get various people to write regular blogs on their areas eg your head coach writing about going into schools or head groundsman giving tips on keeping grass maintained. This is a great way to produce content for your newsletter.
38. Have a guest blog
Have an ex-player who has progressed to county/provincial/national honours, or a player who is currently travelling, to write a guest blog for your website. This is a great way to fill your newsletter.
39. Turn on blog comments
Don’t underestimate the power of the information that can be gained from people commenting on blogs. It’s a great way to get testimonials, and on the flip side, if someone has taken the time to write a constructive comment, that is someone you can help.
40. Create an e-brochure
Producing a hard-copy brochure can be expensive to design and print yourself. You can save your money and create an online version. This is an opportunity to sell your club and explain to potential sponsors why they should sponsor your club, or why new members would join you. (take a look at one we made for Portrush Hockey Club)
41. Check out the performance of your website
So you’ve got your site set up, all of your information is on it…. but it’s really slow to load, or you want to check for any errors. You can use GT Metrix to see how your site rates and if anything needs changing it has helpful tips. As now 60% of internet use is via mobile device you can use Ready Mobi
42 Add an ‘About’ page to your website
People, especially parents, want to know who they’re dealing with before joining/sending their children to a club. Make sure your website has a decent ‘About’ page, describing who you are, your skills and experience and your clubs values. Ideally, it should tell a story of your club. Your clubs website is one of the main ways to build trust and an “About Page” helps do that.
43.Use Google Locally
People search for products and service providers via Google Local and Google Maps, so make sure your club is listed. It’s free and will certainly help people to find you.
44. Monitor your online reputation
More than ever PR for your club is about managing and developing its reputation. Part of this lies in efficiently monitoring what people are saying about you online. Manage your reputation by tracking the conversation and responding to anything accordingly. This could be done through Facebook and Twitter, as well as Google.
45.Get a new website design
If you’ve had the same website for a long time, consider having a design overhaul. Although web design isn’t the most critical aspect of a site– it will often be the first impression someone gets of your club. Check with Google Analytics to see if people are bouncing quickly off your website; there might be something simple causing this. Do some research, look at other clubs around you and in your sport, find out whats appealing to your target audience before you take the plunge and get a new website.
46. Drop a few names online
When you write an article or post about something, consider dropping a few names to attract their attention. They people may return the favour by mentioning you on their website or social profiles. If writing an article, provide a hyperlink back to a popular article online and you could see traffic come back your way.
47. Create interesting and humorous 404 Pages
404 Pages are those web pages that tell your web visitors that the ‘page they were looking for can not be found’. Make your own 404 Page funny and it could turn viral as people talk about it and share it with their friends.
48. Start a podcast
Podcasts are in fashion again, they are a great way for supporters and former members to keep updated with your club. Podcasts are not difficult to get started either. We’d recommend investing in a decent microphone, some headphones and an editing software kit – and then publishing your recordings on things like Soundcloud or iTunes. Just don’t forget to promote them.
49. Create a Calendar
Create a calendar on your website, social media, and for your club’s notice board of all that’s going on in the club. It helps everyone stay informed about the various activities your club does and that they could be involved in.
50.Create a calendar No2
Design a special calendar with your clubs name and website address on it. There are loads of online specialist who will print it out only when someone buys. It makes fantastic free advertising for you.
51. Claim your listing.
Online map listings are essential for clubs with brick-and-mortar facilities…and sneaky for those that don’t. They are the first thing people see on search engines. They offer a concise snapshot of the clubs info so people can easily contact you or visit your club. To do this make sure your club is on Google Business, as well as all the local review sites and other map listings you can find.
52. Have a throwback Thursday section.
Have a section of your website for old pictures and memorabilia. Once you have these, use them each Thursday on your social media sites to rustle up the old memories of that past and present…make sure you tag those in the pictures, both people and businesses, for maximum effect.
53. Last but not least, listen to your members
Your members will give you the most helpful insight into how you can improve your club and win more members. Listen to the feedback and put new systems in place to ensure your club thrives and survives.
So there you have it, we’ve given you over 50 ways that you can develop your club and the best bit is none of them has to cost you or the club any money. If you have any more your like us to write about or want to let us know your thoughts, get in touch via Facebook or Twitter.