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52 FREE Tips For Club Development in 2017 | Part 1

52 FREE Tips For Club Development in 2017 | Part 1

52 FREE Tips to Help Develop Your Club

Happy New Year!

As we enter the new year, we at Club & Coach go to thinking of how we could help develop our own and other clubs in 2017. Once the conversation had spun round the “if I won the lottery….” we got onto how we had helped clubs in 2016 and what tips we had given. With the grey matter purring away, we came up with over 100 ideas, but thought that we could whittle it down to 52, or one actionable tip for each week of the year. We also thought long and hard about how difficult to can be for clubs to allocate money for development, so we came up with 52 FREE tips that you can use to help develop your club.

As there is quite a lot of information, we have split this up into two sections, with the first 26 this week and another 26 next week

We hope you enjoy reading these and get the most out of them.


1.Get into your local newspaper

Write a press release about anything newsworthy going on in your club. Not sure how to write one? Read these basic PR tips or simply pick up the phone and speak to a journalist to see if they’re interested in running something. If they are, they’ll possibly write the story themselves.

2. Send in pictures of an event ie awards night.

A great way to reward your coaches, volunteers and players is to have them in the local (and national) press for everyone to see. It’s worth taking pictures and sending them in of all of your events…along with the details where possible

3. Write a match report 

It’s not only your players and coaches who love to read match reports, a club we are working with has a number of members who now live/work abroad but like to keep up with the results…it helped them feel involved…and paid members. Sponsors can also be mentioned…along with pictures……we have one here

4. Write a column

Offer the local press, blogs and website to write a blog about your club, or a particular situation that you are in. For example getting a coach of players to write a column. This works especially well if you have travelling players or tours. et al

 5. Create a club press kit

Pull together some background information about yourself and your club, ready to send out to any journalists. Have a ‘press’ section on your website where media can easily find out more about you and contact the right person in your club.

6. Create a newsletter

Publish a regular e-newsletter to your current and past members…and parents of your junior members– if you have their permission to contact them, that is. Tell people about what you’re doing in the club i.e. events, match reports. It’ll keep you on their radar and encourage sponsors.

7. Get testimonials

Nothing works better for promoting your club and instilling confidence than having a genuine testimonial from a happy player/member/parent .If you haven’t yet added testimonials to your website or promotional materials, do it now! Just make sure you ask full permission first.

8. Offer special rates for new Club members

it can often be a difficult decision for new members, and their parents, to commit to a new club and its fees in the early stages. Therefore, it may be beneficial to offer a trial membership or a discount for your first year/season. One club we worked with increased their membership through a pay as you play scheme for new members in their first year.

9. Talk to your members

Don’t be afraid to chat to existing members and parents of youth members to ask them why they came to your club. And take the opportunity to ask them if you could be doing anything more to improve what you offer at the club.

10. Give something back

Whenever you are holding any event or fundraising opportunity, why not link with a local charity or good cause. By partnering with them it is often easier to get media coverage and will always have a positive impact on your club’s reputation.

11. Throw in some club freebies

OK, before you start screaming at the screen… and to an extent I agree it’s not technically free, however, give away some freebies to your sponsors/donators and most importantly your volunteers. We worked with a club recently and part of their sponsorship was factored in to buy extra jackets for their coaches and sponsors. At the very least get rid of that bottle of wine that you’ve had in your cupboard for, well as long as you can remember.

12. Invest in public credibility

Nothing sells more than credibility. To get more for your own club, invest in schemes and accreditations that will demonstrate to potential sponsors/parents/player how credible you really are. Most governing bodies have a Club Accreditation Scheme, often called Club Mark.

13. Attend Business Networks….or host your own.

Not all networking events are stuffy, irrelevant and boring. There are many out there that could really benefit your club. You just need to find the right ones. Start with the local chamber of commerce and go from there. Go armed with business cards, a warm smile and no expectations…this is where your future sponsors are going.

14. Give your expertise away

You’ve been running your own club for some time now and you’ll have learnt plenty along the way. You might not know it, but your experience is incredibly valuable to others. Don’t be afraid to tell people how you’ll help their business or club. Yes, some might steal your tricks. But most won’t have the time and  the best compliment is imitation.

15. Enter awards

Put your club, its coaches and its volunteers forward for awards whenever you can. Winning awards is great free publicity for your club and you can show off your trophies on your own website. It adds further credibility.

16. Get your answerphone right

Outside office hours, make sure your clubhouse phone has an answering machine. And, more importantly, make sure your answerphone message really sells yourself. Replace ‘we’re not here’ with something more helpful or interesting, like: ‘we’re not available but please check out our website’. Encourage the caller to contact you via other means.

17. Ignore the competition

Don’t become obsessed by other clubs from your own sport or others and always follow what they’re doing. Because what they’re doing isn’t necessarily right for your club and its members. Concentrate on your own club and have confidence in everyone in it.

18. Join forces with other groups.

Hook your up with another club/group to attract more members, coaches, volunteers etc. What do I mean by this? Well, if you’re good at writing funding applications– why not approach groups who don’t have great skills and offer your services in exchange for something you need i.e. an accountant You’d be surprised how much you can get this way.

19. Get the basics right

When anyone answers your club’s phone, always say your club’s name and who’s speaking. When you send an email, always make sure that the email signature contains the club’s name and logo. Be polite and friendly at all times because you never know who might be calling. Get these basics right and you’ll strengthen your clubs’ brand and your reputation.

20. Contact local colleges and universities

If you want to build helpful, local relationships why not contact your local colleges or university to offer your clubs services or facilities. Aside from the thousands of prospective new members, Universities  and colleges often have strong links with the business community and you never know who you might impress or meet.

21. Use community notice boards

There are physical community notice boards everywhere – at your local supermarket and pharmacy, even your local library. Put up your own fliers because it’s cheap and easy. Just make sure you get permission.

22. Do something different

Research your target market and analyse your competition. Is there anything you could be doing differently? Offer something out of the ordinary to make your club stand out.

23. Make every member a walking advert

When you get your club kits ordered, make sure every item has your club’s logo and web address  displayed prominently. Try to get them to wear them whenever they’re out and about. If you’ve got staff, get them to wear branded clothing too.

24. Organise a club Old Boys/Girls meet up

Invite all of your old members, who you’ve probably bumped into regularly in the shops, out for a night out, event or just to come down to the club. It gives the opportunity for them to see how the club is doing. One club we are working with created their own section of the club for past playing members to join…and pay subs!!

25. Follow up with new and not so new club members

Never forget to follow up with any new people that come down to or contact the club about joining. Develop relationships and keep your club fresh in their minds. Whether you talk to individuals at an event or over the phone, always follow up and try to turn that lead into a new member. This can also be done for those that have maybe come along only a few times and stopped…find out why.

26. Survey your club members

You can use something like SurveyMonkey, or even an old fashioned printed sheet, to create a survey for your members or parents and encourage participation by giving something away. Once you’ve collected the results, you can turn your research into a newsworthy press release or you can put the data to good old marketing use and improve your clubs offering overall.

Next week we look at tips for developing your club online

See you next week.

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