52 FREE Tips To Develop Your Club in 2017 | Part 2
Hi and welcome back,
Last week we gave you the first 26 Tips of our 52 Tips for club development. We focussed on “Old School” things that you can do to develop your club. This week our focus is on the modern use of social media and the web to help develop your club.
Remember, these dont all have to be done at once, we have purposely set these out so that you can do one per week in 2017.
27. Create & use a twitter account
Twitter is often referred to as the business-friendly social media platform because it’s a great way to start networking online while giving your clubs brand personality. Its’ also a great way to keep everyone upto date with live scores. But there’s a right and wrong way to go about tweeting, so don’t forget some basic Twitter etiquette.
28. Create a Facebook Page
Facebook is more consumer-focused than Twitter, so only create a page if you think your business suits the medium. Post interesting updates to keep your fans hooked. Don’t spam and don’t self-broadcast. Apply a little monthly budget to advertise and ‘boost’ posts to various audiences.
29. Update your social media profiles
Social media profiles are your first point of contact with prospective members, parents and potential sponsors. Ensure that all of the information on the front page of Twitter, Facebook, Instagram, snapchat and more is correct. This should also include pictures.
30. Bring together all of your social media accounts
Don’t forget to provide links from your website to all your social media accounts and vice versa. Make sure everything hooks up and don’t forget to include them in all your fliers and posters.
31. Include personality on your social media accounts
People don’t want to talk to logos, they want to talk to people. Add a photo of a real person/team/place to your social media profiles and don’t always shout about your own club. Instead, keep it real and don’t be afraid to show the real side of your clubs….and don’t forget to have a bit of banter with your rivals (have a picture of a twitter banter)
32. Get a QR Code
QR codes are the latest marketing gadget that everyone’s talking about. QR is short for ‘Quick Response’ and they are simple bar codes that allow people with smartphones to quickly access a website by scanning them. Get one for your own club and put them on all marketing materials
33.Use Facebook advertising
Facebook advertising is actually really good, particularly if you’re after targeted demographics. You can select the region, gender, age and even relationship status of people you’d like to target and create a bespoke campaign just for them. What’s more, you can measure and evaluate your investment, so you know what does and doesn’t work for next time.
Multimedia content on both social media and websites are incredibly popular and helps to make your club more engaging. It also now ranks higher on Facebook than posts. Create ‘how to’ videos or even show people your team and your clubhouse. Videos help to build that essential trust.
35. Make Lists on twitter
Twitter lists are a great way to attract the attention of influential Twitter people who might return the favour and list you. Like all social media, be generous and build useful relationships on Twitter to help get your name in front of the right people.
ON THE WEB
36. Make the most of your staff & committee email signatures
Link everything up by adding links to your website and social media accounts from their email signature. Add in your logo and even consider adding your club slogan. Remind people why you’re so great
37. Write a blog
Blogs are great opportunities to not only extend your digital marketing strategy by creating a whole range of long-tail keywords, SEO-wise. They’re also a good chance to show off your clubs expertise while building trust. Keep your blog updated with quality content and both Google and web visitors will love you for it. An idea is to get staff to write regular blogs on their areas eg your head coach writing about going into schools or head groundsman giving tips on keeping grass maintained. This is a great way to produce content for your newsletter.
38. Have a guest blog
Have an ex player who has progressed to county/provincial/national honours, or a player who is currently travelling, to write a guest blog for your website. This is a great way to fill your newsletter.
39. Turn on blog comments
Don’t underestimate the power of the information that can be gained from people commenting on blogs. its a great way to get testimonials and on the flip side, if someone has taken the time to write a constructive comment, that is someone you can help.
40. Create an e-brochure
Hard-copy brochures can be expensive to design and print. Save your money and create a PDF version instead, available to download via your website. Take the opportunity to really sell yourself and explain to potential sponsors why they should sponsor you, or new members would join you. (take a look at one we made for Portrush Hockey Club)
41. Check out your websites performance
So you’ve got your website set up, all of your information is on it….but its really slow to load or you want to check for any errors. You can use GT Metrix to see how your site rates and if anything needs changing it has helpful tips. As now 60% of internet use is via mobile device you can use Redi Mobi
42 Add an ‘About’ page to your website
People, especially parents, want to know who they’re dealing with before joining a club. Make sure your website has a decent ‘About’ page, describing who you are, your skills and experience and your clubs values. Remember, your website should build trust and an About Page helps do that.
43.Use Google Locally
People still search for products and service providers via Google Local, so make sure your club is listed. It’s free and will certainly help with your search engine marketing.
44.Monitor your online reputation
Public relations is about managing and enhancing your reputation. And part of that lies in effectively monitoring what people are saying about you online. Manage your reputation by tracking conversation and responding to anything accordingly. This could be done through Facebook and twitter, as well as google.
45.Get a new website design
If your website just isn’t cutting it anymore, consider having a design overhaul. Although web design isn’t the most important aspect of a website– it often gives the first impression. If people are bouncing straight off your website, it might be that there’s something putting them off. Do some research before you take the plunge and create a website that’s more appealing to your target audience.
46. Drop a few names online
When you write a blog or tweet about something, consider dropping a few names to attract their attention. They might return the favour by mentioning you on their own website or Twitter profiles. If writing a blog, provide a hyperlink back to a popular article online and you could see traffic come back your way.
47. Create interesting and humorous 404 Pages
404 Pages are those web pages that tell your web visitors that the ‘page they were looking for can not be found’. Make your own 404 Page funny and it could turn viral as people talk about it and share it with their friends.
48. Start a podcast
Podcasts are in fashion again m they are a great way for supporters and former members to keep updated with your club. And they’re not too difficult to get started either. We’d recommend investing in a decent microphone, some headphones and an editing software kit – and then publishing your recordings on things like Soundcloud or itunes. Just don’t forget to promote them.
49. Create a Calendar No 1
Create a calendar on your website, social media and for your club’s notice board of all thats going on in the club. It helps everyone stay informed about the various activities your club does and that they could be involved in.
50.Create a calendar No2
Design a special calendar with your clubs name and website address on it. There are loads of online specialist who will print it out only when someone buys. It makes fantastic free advertising for you.
51. Claim your listing.
Online map listings are essential for clubs with brick-and-mortar facilities…and sneaky for those that don’t. They are the first thing people see on search engines. They offer a concise snapshot of the clubs info so people can easily contact you or visit your club. To do this make sure your club is on Google+, as well as all the local review sites and other map listings you can find.
52. Have a throw back Thursday section.
Have a section of your website for old pictures and memorabilia. Once you have these use them each Thursday on your social media sites to rustle up the old memories of those past and present…make sure you tag those in the pictures, both people and businesses, for maximum effect.
53. Last but not least, listen to your members
Your members will give you the most helpful insight into how you can improve your club and win more members. Listen to their feedback and put new systems in place to ensure your club thrives and survives.